The hottest pain point of steel e-commerce needs t

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The pain points of steel e-commerce need to be solved, and the third-party platform cooperation mode is emerging

Abstract: steel e-commerce cooperation is not uncommon. In the early stage of development, the industry has reached a consensus that the cooperation between upstream and downstream enterprises can have a better model. Whether it is steel mills, trading enterprises, or third-party platforms, it is difficult to become bigger and stronger alone

On August 20, at the 2017 "Internet + steel" mass entrepreneurship and innovation forum, 21st Century Business Herald learned from the large-scale third-party steel e-commerce providers in the industry, such as eurometallurgical cloud commerce, steel bank e-commerce, and find steel, that preliminary cooperation has been carried out between platforms in supply chain finance and warehousing services

steel e-commerce cooperation is not uncommon. In the early stage of development, the industry has reached a consensus that the cooperation between upstream and downstream enterprises can have a better model. Whether it is steel mills, trading enterprises, or third-party platforms, it is difficult to become bigger and stronger alone

however, the previous cooperation was mainly between the third-party platform, steel mill platform and trading enterprise platform. Take Ouye cloud business, which relies on Baowu group but is positioned on a third-party platform, as an example. In April this year, it signed a relevant agreement with Fujian Sangang group to cooperate with the e-commerce platform "IOT cloud business" under Sangang in resource sharing

Xu Saizhu, vice president of steel bank e-commerce, told 21st Century Business Herald that the cooperation of third-party platforms has just begun to take the first step, but it has been "really difficult". Judging from the current development situation, all platforms are still in the confirmation stage of profit model, and most of the cooperation is based on "complementary advantages" and "win-win and mutual benefit". Future cooperation and even interoperability may be carried out gradually, but at present, they still focus on strengthening their own business

the industry is "low, small, scattered and disorderly"

steel e-commerce, born in the downturn of the steel industry, has achieved vigorous development in recent years, with the overall number growing from more than 100 in 2014 to more than 300 today

many enterprises have seen the great potential of interconnection in improving the efficiency of resource allocation and reducing enterprise operating costs, and have deployed steel e-commerce, including upstream steel mills and intermediate traders, as well as various third-party platforms

after the integration and development of the industry, the implementation of tax incentives for new material high-tech enterprises, the addition and deduction of R & D expenses, and the acceleration of depreciation of fixed assets and subsidies after enterprise R & D investment with industry associations, experts, material suppliers, colleges and universities, and other fiscal and tax preferential policies, part of the iron and steel e-commerce has "broken through the encirclement" and has a small scale. In East China, the situation of "tripartite confrontation" among European metallurgical cloud merchants, steel bank e-commerce and steel search has basically taken shape. The data shows that in the first half of 2017, the Gmv trading volume of European metallurgical cloud merchants reached 30million tons, and the total trading volume of steel bank platform also reached 22.9101 million tons

however, in the huge steel trading market, the "penetration" of steel e-commerce is still extremely low. A reference data is that according to the statistics of the iron and Steel Association, the steel sales volume of key enterprises in 2015 was 609million tons, while the domestic steel e-commerce steel sales volume accounted for only 21.9% of the total sales volume of key enterprises

the small overall share means that steel e-commerce has not yet achieved scale effect. In the opening speech of the forum, chenderong, general manager and Deputy Secretary of the Party committee of Baowu group, said that at present, steel e-commerce is showing the same characteristics as the steel manufacturing industry, namely: low, small, scattered and chaotic. "Every company develops its own platform and builds its own system."

chenderong pointed out that due to the small business volume shared by a single enterprise, their cost sharing channels are very narrow, so the efficiency of each enterprise is not high; For end customers, they have to choose from more than 300 platforms, which has caused new "costs", and weakened the effect of interconnection to solve information asymmetry to a certain extent

"lesbians often lack one piece of clothes when they go out, that is, the clothes she will wear today, so in fact, choosing is a very painful thing." After taking an example, Chen Derong concluded that the current dispersion of the steel e-commerce industry actually led to a significant increase in the choice pain index and cost of customers. Therefore, he believed that co construction and sharing was the general trend of future development

it is the consensus in the industry that e-commerce platforms are moving towards cooperation and sharing. An Limu, Chief Strategic Officer of ange, once said that steel e-commerce will mainly experience three development stages: first, self construction of the platform, second, competition and cooperation in the industry, and third, stable development. The main feature of the second stage is that while the major platforms are in fierce competition, they explore strategic cooperation space, and even reduce the number and improve efficiency through a series of alliances, mergers, reorganizations and other ways

at present, many steel e-commerce enterprises believe that the industry has entered the second stage, and they are actively seeking secondary entrepreneurship, restructuring and development, and exploring differentiated development paths and strategic focus around the deep vertical services of the supply chain

although the industry generally believes that e-commerce platforms should cover the upstream, middle and downstream at the same time, providing complete warehousing, logistics, supply chain finance and other full industry chain services, the situation of homogeneous competition among platforms has been slightly improved, and the different resource advantages also make the cooperation between platforms "logical"

third party platform cooperation "breaks the ice"

although Ouye cloud business has the state-owned enterprise background of Baowu group, its idea has always been to build a real third-party platform. Relying on its resource advantages, eurometallurgical cloud business took the lead in launching business cooperation among third-party platforms

according to the relevant personage of Ouye yunshang, at present, the company has carried out cooperation with steel bank e-commerce in the fields of warehousing and supply chain finance; We have also carried out warehousing cooperation with seeker steel and realized the docking of some cloud warehouse systems

Xu Saizhu, the aforementioned vice president of steel bank e-commerce, also said that EUROCAST and steel bank have taken the "first step" of cooperation. At present, the main cooperation field is still in the aspect of capital cooperation, focusing on platform trading customers and achieving efficient docking in the financial sector. "ICBC and SMCC have their own advantages, and the cooperation between platforms can give full play to their advantages and achieve a win-win and mutually beneficial effect."

since the end of 2015, gangyin e-commerce has deployed supply chain services. Relying on the growth of platform volume and the improvement of credit system, the scale of supply chain services is constantly expanding. According to the recently released annual report, in the first half of 2017, gangyin e-commerce supply chain services achieved an operating revenue of 5.305 billion yuan, a quadruple year-on-year

the financial advantages of European metallurgical cloud merchants are also very obvious. In May 2015, 12 banking institutions, including ICBC, China Construction Bank, Agricultural Bank of China and Bank of communications, and 2 Chinese prefix insurance guarantee companies jointly provided eurometallurgical cloud merchants with an intentional credit line of more than 160billion yuan. Although both sides have not disclosed specific cooperation methods and sources of funds to this time, the financial strength of European metallurgical cloud merchants can be seen

on the afternoon of May 31 this year, eurometallurgical announced that it would open 28% equity to six strategic investors, raising a total of more than 1billion yuan. At the forum, chenderong once again stressed that it would further open the equity of eurometallurgical cloud business, and even Baowu group did not hold shares, "to be a co construction and sharing entity at the manufacturing end and a fair third-party platform at the trade service end"

for the future direction of cooperation, Chen Derong said that the next step would be to share platform resources with partners in the ecosystem, including systems, online platforms, and the good financial credit background obtained by Baowu group, an increase of 10.67%

in the press release of the forum, Ouye yunshang also said that the convening of the forum marks that the industrial interconnection represented by steel e-commerce is gradually moving from fierce competition to integrated development. E-commerce platforms will strengthen win-win cooperation, resource sharing, and carry out multi-level cooperation at the business and even capital levels

it is understood that various platforms have not yet achieved "sharing" and "interconnection" in transaction data, and there is still room for improvement in the efficiency issues raised by Chen Derong. In this regard, analysts said that it is not realistic to realize the sharing of core data at present. After all, all platforms are still "running horses and enclosure" to a certain extent

an insider of steel e-commerce believes that with the development of industrial interconnection, data between platforms may be accessible in the future, but it mainly depends on the company's strategic planning. "If there is interoperability, it will also start from the local, because it will involve the issue of maintaining the core competitiveness of each platform."

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